The future
of global business
Your website is
the best international marketing tool you could
ever wish for. Having a Russian version of your
website means being ahead of your competition and
attracting millions of potential new customers.
Bearing in mind
that 99% of Russians will search the internet in
their own language; if you don't use website localisation
then your potential Russian audience will click
elsewhere. They either cannot understand English
or do not want to read in English at that time.
Either way, they have gone and probably won't come
back.
There is no reason
for shrinking away from localization to Russian
on grounds of expense. You can translate part of
your site, say a few pages at a time, and increase
the marketing efforts where you feel most confident.
You can keep the price to a minimum and study the
results in your sales. Basically, you can sell in
any language you want, but people tend to buy in
their own language.
If you cant excite
the people about your product, if you can't get
them to trust you, you will not be making any sales.
This means you need to adapt your communication
strategy. The sales letter that works at home might
not bring any sales in a Russian market.
With our help you
can turn your website into a dynamic and effective
marketing channel. Whatever material you wish to
put on your website we can translate and localise
it for you.
